Whether it’s a 15th century blacksmith placing an anvil drawing outside his shop or the flashy signage of a Chinese eatery, there is no doubt that signs have been an important component of effective marketing. The most successful businesses and organizations understand that the right sign goes well beyond “logo on a pole,” but rather is a tool to build brand recognition, increase sales and loyalty.
Signs can be more effective than traditional marketing tools like flyers and brochures. They are also a great option to use as part of a marketing campaign, especially when complemented by social media and digital ads. Digital outdoor signage offers a unique advantage over other traditional advertising methods by being able to change and update quickly with new content. The flexibility of this type of advertising allows you to reach a target audience with tailored messages and offer discounts or special promotions to encourage customers to act.
Another advantage of using signs is that they work 24/7, unlike digital advertising where you have to pay for every impression. Billboards and other forms of traditional signage continue to attract potential customers for a significant period of time, and with some creative design, can capture people’s attention even at a slow pace.
The benefits of using outdoor signage are vast, but one of the most obvious is the ability to broadcast high-impact visuals that grab the attention of passersby. With the ability to display engaging multimedia content, you can create a sense of urgency and excitement around your products or services that will make customers want to act. Additionally, the real-time data that is available through digital outdoor signage enables you to measure the effectiveness of your campaigns and identify opportunities to improve them.
While many different types of signage exist, LED signs are becoming increasingly popular with marketers because of their ease of installation and durability. They can be designed with contrasting colors to make them more legible and have a call-to-action that makes it clear what you’re asking your audience to do. It’s important to find the right partner when it comes to creating your digital signage, so you can be confident that it will perform as intended.
At Fresno Sign Company, we are the best sign company in Fresno. We are experts when it comes to signage, and can help you choose the right product and customize it to fit your brand. Choosing the right product is only half the battle, though — you need to be sure your signage is correctly installed and maintained for maximum performance. Our team will ensure that your sign reflects positively on your business and reaches your target market. Contact us today to get started. We look forward to working with you.