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Posted in Marketing/Business, Signs & Graphics

Brand Visibility in the Open – Leveraging Outdoor Signs for Effective Marketing

Whether it’s a 15th century blacksmith placing an anvil drawing outside his shop or the flashy signage of a Chinese eatery, there is no doubt that signs have been an important component of effective marketing. The most successful businesses and organizations understand that the right sign goes well beyond “logo on a pole,” but rather […]